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Featured Blog: Dave Charest’s ‘Wicked Smaht’ Tips for Indie Artists

We love Dave Charest and his blog. In his own words:

“My goal here is to inspire indie artists to make ‘wicked smaht’ (yes, I’m originally from Massachusetts) changes to their marketing for better results. And I do so by making marketing simple and fun.”

Every Artist Needs to Market Themselves

Whether you’re making films, painting, designing websites, or writing a novel, in today’s world you better know how to tap into your inner sales guru when the initial stage of creation ends.

Dave’s blog is a smorgasbord of terrific advice to help you do just that. A few of Dave’s great posts:

How to Get More Facebook Likes For Your Facebook Page (The Easy Way) For those who, just like us, only recently learned the power of tagging on Facebook.

How To Get More People to Show Up (Without Buggin’ The Crap Out Of Them) Brilliant tips on using email to promote your event without being annoying.

Do You Have A Brand? Better have one! Read this post to shape yours.

The Language of Twitter Great for Twitter newbies and even for those who know their way around Tweet Street.

10 Ways to Breathe Life into a Dying Kickstarter Campaign May need this one ourselves pretty soon…

Be sure to follow Dave on Twitter, and if you’re not already doing it, follow us too.

And of course, he’s got a great facebook fan page. We’re taking his advice on working on our own fanpage as well.

Featured Blog: Sheri Candler Marketing and Publicity

If you’re a filmmaker and you’re not regularly visiting the Sheri Candler Marketing and Publicity blog, you are missing out.

How to Market Your Film Right Now

Sheri is an expert at identifying and explaining new trends, tips, and techniques to help you market your independent film.

Whether talking film distribution, social media marketing, Facebook for filmmakers, or any one of a handful of other topics important to indies, Sheri offers straight-forward, honest advice that doesn’t tip-toe around the issues (we especially appreciated and agreed with a recent point she made stating that sometimes art is too personal to reach an audience and make money.)

You Will Learn from Sheri’s Blog

We’ve read a lot on the topic of promoting independent projects lately as we are out with our own documentary Dying to do Letterman…and we still learn something new every time we visit Sheri’s blog.

Sheri is Social!

You can find Sheri on Facebook and she’s also active on twitter as @SheriCandler. Be sure to follow her, and if you’re not already doing it, follow us, too! @JokeAndBiagio.

3 Things We Look for in Aspiring Filmmakers

3medWant to impress us?  Want to make us drop what we’re doing and realize that you are the next big thing in Hollywood?

If you manage to get a meeting with a production company, network executive, or agent, these three things will help you knock their socks off:

1.  Great Tape

When you’re just starting out, you need great tape to sell your ideas to Hollywood.

Yes, you do.

After all, no one knows you. You’re not an established filmmaker, TV producer, or production company. You have zero track record. What you are, honestly, is a wannabe—just as we were not too long ago.

But walk in with fantastic tape that clearly defines your show or movie idea, is well shot, tightly edited, features great music and a clean sound-mix, pops with attractive, appropriate titles or graphics, shows an understanding of today’s marketplace, and features great characters, and I promise you’ll have our undivided attention.

When you’re just starting out, you need great tape to sell your ideas to Hollywood.

Why? Because by producing incredible tape you are SHOWING us, instead of lamely telling us, that you can execute.

Ideas are a dime a dozen, but if you can turn an idea into great tape, you have real value. Everyone in town will notice.

2.  Humility

We all start somewhere, and that somewhere is…as nobodies. Fact is, until people know you’re for real, you are a liability.  If someone takes a chance on you, you could turn out to be incompetent, a pain to deal with, or just a straight-up whack job.  At best, it could be a waste of their time.  At worst, they could end up with egg on their face and looking bad to their cohorts, because they took a chance on an unknown quantity…you.

When we were trying to break into the business, we just wanted to prove ourselves to anyone who’d give us a second look.  We took lousy (or no) pay, worked countless hours…and enjoyed every minute of it.

Yes, we were totally broke newlyweds, but at that point in our lives, money was not high on our list of priorities.  Proving ourselves was.

(By the way, if money is high on your priority list, you may want to think about a different career.  It’s gonna be a while before your investment in your filmmaking career pays off.)

While you should never allow yourself to be taken advantage of, be realistic. What many newbies mistake for “getting screwed” may be the opportunity of a lifetime.

If someone wants you to recut your tape sans pay, do a free re-write of your pitch or script, or spend some more time developing your idea, do it! This is your chance establish yourself as “the real deal.” Those of us who’ve managed to earn a living in this business have all been there…broke, dreaming big, and working for free to prove how badly we want it.

This is your chance to establish yourself as “the real deal.”

Realize that you’re an unknown quantity, and anyone deciding to work with you is putting their good name on the line…for you!  By working with you, an agent, production company, or network executive is endorsing you, and helping you chase your dreams.  Act accordingly, and make sure they don’t regret it.

3.  Flexibility

It comes as a shock to many first-timers that the concept they’ve been slaving over needs to be tweaked, or completely re-envisioned if they actually want to get their movie made or television show produced.

You need to be flexible.

Agents and production companies get constant updates about the kinds of TV shows that networks want, and have their finger on the pulse of the feature film market. Studio and network executives know exactly what they want, and what is working for their target audiences at any given time. Your idea will almost always need to be adapted to fit these needs.

Be ready  to listen and open to suggestions. Feel free to ask questions, but PLEASE don’t presume to know better than the people you are pitching to. At this point in your career, they know best, and if you’re lucky, they just want to help you make your film or TV show a reality.  While you shouldn’t make creative promises you can’t keep or twist your project into something you can’t deliver, you should be as flexible as possible.

Willing to do that?  Great. If, on the other hand, you’re one of those “this is my vision of my show and i won’t change my vision for anyone” types, then … good luck.

You need to be flexible.

Making film and television is a long, hard process that requires ridiculous hours and constant collaboration. If you prove impossible to work with this early on, people will shoe you out the door faster than you can say “wannabe.”

Blow Us Away

Come in humble, flexible, and bearing great tape, and we’ll  scramble to work with you.

Just remember, a lot of people are humble.  A lot are flexible.  Not many are great Hands On Producers…so HOP to it!

Talking Scriptchat

Scriptchat is everything that’s right about Twitter, the internet, and showbiz today.

What’s Scriptchat?

Brainchild of Mina Zaher, Jeanne Veillette Bowerman, Jamie Livingston, Zac Sanford, and Kim Garland (five delightfully rambunctious people you must immediately follow on Twitter ) Scriptchat is a way for working and aspiring screenwriters to get together and chat on the web.
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Producers Make Stuff

What do producers do?

Producers make stuff.

What kind of stuff?

All kinds of stuff.

Why does the world need producers?

Without producers, stuff wouldn’t get done.

Can you be a little more specific?

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