Sneak Peek of Commercial Kings Local Commercial

By Biagio on May 25, 2011 in Case Studies, Commercial Kings with 5 Comments

On our new show Commercial Kings, the hysterical Youtube Sensations Rhett and Link travel the country, making local commercials for businesses in need.

We document the process, but they make the commercials, keeping every bit of the local flavor. AND “local commercial” flavor.

Here’s a sneak peek of a commercial Rhett and Link made for season one of Commercial Kings.

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About Biagio: Biagio married way out of his league when he bamboozled Joke into saying "I do." Together he and his wife produce television, film, webisodes, and anything else that requires no sleep and a touch of crazy. Find Biagio on Twitter: @jokeandbiagio

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  • http://GrowMap.com Gail Gardner

    Oh my. I don’t know what to think about this commercial. I guess my first question would be is it effective? I’d like to see more examples, please. 

    • http://www.jokeandbiagio.com Joke and Biagio

      Great question from @growmap  about local commercials. Believe it or not, Rhett and Link have had enormous success with this style of “local” commercial, having not only garnered over 100,000,000 views on YouTube for their work, but turning many of the people documented in their commercials into local stars and in many cases creating quite an uptick in their business. This commercial for Red House furniture not only has over 3 million views, but the business may be getting their own television show:http://www.youtube.com/watch?v…Big brands have also hired Rhett and Link to bring a “local/viral” touch to their campaigns:McDonalds:  http://www.youtube.com/watch?v…SleepBetter.org http://www.youtube.com/watch?v… Ad Week has featured their work several times, including just two days ago:http://www.adweek.com/adfreak/…Thanks for the question, Gail Gardner and when we get a sec we’ll do a longer post.

      • http://GrowMap.com Gail Gardner

         Hi,

        I was looking forward to watching these links but none of them work. The links are missing the middle of the URLs. While I may be able to do some searching and find at least some of them (or find your YouTube channel – I’m guessing you have one) I thought I’d let you know in case you want to paste the links in again. 

  • http://www.jokeandbiagio.com Joke and Biagio

    p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Georgia}
    p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Georgia; min-height: 15.0px}

    Great question from @growmap:twitter  about local commercials.Believe it or not, Rhett and Link have had enormous success with this style of “local” commercial, having not only garnered over 100,000,000 views on YouTube for their work, but turning many of the people documented in their commercials into local stars and in many cases creating quite an uptick in their business. 

    This commercial for Red House furniture not only has over 3 million views, but the business may be getting their own television show:

    http://www.youtube.com/watch?v=vnOyMSEWNTs

    Big brands have also hired Rhett and Link to bring a “local/viral” touch to their campaigns:

    McDonalds:  http://www.youtube.com/watch?v=IP6YhZIw2PI
    SleepBetter.org http://www.youtube.com/watch?v=IP6YhZIw2PIFinally, Ad Week has featured their work several times, including just two days ago:

    http://www.adweek.com/adfreak/rhett-link-return-new-local-spot-whole-show-ifc-132016
    Thanks for the question, @InternetStrategist:disqus and when we get a sec we’ll do a longer post.