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Kickstarter Success: Tips and Tricks to Launch Your Kickstarter Campaign

By Biagio on August 21, 2011 in Break In To Hollywood, Kickstarter, Tools with 1 Comment

Kickstart 14 days left

By now, you’ve all heard about our Kickstarter for an Oscar® campaign, and if you haven’t, you can learn more here.

Your Kickstarter Campaign

We wanted to collect all the tips, tricks, and resources we’ve put together for you over the first two-thirds of our Kickstarter campaign into one easy to access page.

(We were able to raise over $20,000 in the first 48 hours, broke our goal in just five days and five hours, and are still raising money for our Indie Oscar® Campaign as we speak.)

We’ll add to these over time. Hope these Kickstarter tips and tricks help you raise thousands of dollars for your passion project.

More Facebook Likes and Tweets on Your Campaign

We believe this little tip helped us get 1,810 likes on our Kickstarter campaign…and growing.

Easily Promote Your Kickstarter Project in the Real World

What happens when you want to tell people outside of cyberspace to visit your Kickstarter campaign? Are you really going to give them a link that looks like this:

http://www.kickstarter.com/projects/jokeandbiagio/dying-to-do-letterman-kickstarter-for-an-oscar-and

Try spelling that out for someone! Use this tip to make it far easier to raise money in the real world:

Easily promote your Kickstarter Project in the Real World with Redirects.

Facebook Ads for Filmmakers

Here are the real numbers, facts and figures, dollars and cents, on how our Facebook ads for Filmmakers experiment went.

Better Video Updates

Check out this super-duper top secret tip to make your web videos of any kind shine: How to Fake a Multi-Cam Shoot with Just One Camera.

14 Blog Posts That Helped Us Launch Our Kickstarter Campaign

Raising $20,000 in just 48 hours still has us in shock. How’d we do it? Well, listening to what the good people who wrote these blog posts had to say really helped.

Blog posts that helped us launch our Kickstarter campaign.

Free Graphics for Your Kickstarter Campaign

We made some Kickstarter graphics, along with downloadable Photoshop files, After Effects files, and a tutorial. Here’s the video, and you can download all the supprting files on this post from our Dying to do Letterman Kickstarter campaign.

Supporting files available here.

How to Raise More than Your Kickstarter Goal

Stop raising money once you hit your goal? Of course not!

Right now, we’re 130% funded with two weeks to go, and we believe that’s because we took the time to explain to our audience why we were still raising money. Three reasons we changed our Kickstarter video.

Good Luck!

Hope these resources help you achieve great success on your own Kickstarter campaign. More questions, comments, or resouces we should know about?

Laughing for a Good Cause

By Biagio on August 11, 2011 in Dying To Do Letterman with 0 Comments

A few weeks ago we told you about the wonderful message we received from Team Lucy, a cause put together by a family whose daughter is suffering from Leukemia.

We’re proud to let you know today we’re putting up a benefit screening of Dying to do Letterman, with all proceeds going to Team Lucy.

We hope we can continue to give back with the movie, and that Steve’s story can inspire a few people along the way.

Thanks to all of you who have been supporting us…we plan to keep paying it forward.

Best,

Joke and Biagio

How to Get a Book Deal for Your Movie…

By Biagio on August 10, 2011 in Dying To Do Letterman, Producing Advice with 0 Comments

The Story of How it Happened for Us

We know exactly how the book deal came about…but first, let’s back up a step…

Karen Everett Knows How To Improve Your Documentary

By Biagio on August 8, 2011 in Break In To Hollywood, Reviews, Tools with 2 Comments

Karen Everett keeps a fascinating site called New Doc Editing. At first glance you might think it’s just a promotional site to sell her (highly rated) services, but that would be a huge mistake.

Tons of Free Tips

Karen has dedicated herself to the study of story-telling in documentaries, and puts out tons of great, free, useful information week after week in her newsletter (I read every issue) much of which is also on Karen’s blog. Recent topics include:

How to Conduct Documentary Interviews
Cut Your Documentary Until it Bleeds
Leveraging the ‘Big Bash’ Climax

While she does offer many interesting paid courses on documentary structure — both live classes and downloadable videos — Karen Everett does what any great teacher should: she gives away valuable information to those who are just discovering New Doc Editing.

Terrific Resource

When brainstorming for every new show and project we undertake, we have our “go to” list of references to help us consider our potential story structure from every possible angle. Karen’s work has become a valuable reference right up there with that of Robert McKee, Christopher Vogler, and Blake Edwards.

Thinking of making a documentary?

Be sure to check out Karen’s site, New Doc Editing.

Easily Promote Your Kickstarter Project in the Real World with Redirects

By Biagio on July 30, 2011 in Dying To Do Letterman, Kickstarter, Tools with 2 Comments

By now, you’ve all heard about our Kickstarter for an Oscar® campaign, and if you haven’t, you can learn more here.

Our Campaign to Give Back to You

Let’s face it…we all know that sometimes Kickstarter campaigns can tire everyone out.

Since we don’t believe in asking without giving, we’re working to provide something of real value every day we bug you to join our effort to fund our Academy Award® campaign.

So far we’ve given back some free motion graphics a tip on getting more FB likes for your own Kickstarter projects, and this post with the best blog posts we found, helping us earn $20,000 in just 48 hours, a benefit screening for Team Lucy, some behind the scenes drama as we decided to change our Kickstarter video, and our piece Facebook Ads for Filmmakers.

Today, we want to give back a super-secret tip to help you campaign in “the real world” and not just cyberspace.

Ugly Links!

When you’re tweeting or Facebooking your kickstarter link, it’s easy to copy this strange-looking code from Kickstarter and share it:

http://kck.st/r7rDZP

Try telling your friends to go there.

“Yeah, you want to hit HTTP colon forward slash forward slash K-C-K dot S-T forward slash R-7-R-D-Z-P. Did you get that?”

Time to Re-Direct!

Much easier to say:

“Just go to DyingToDoLetterman.com forward slash FUND.”

Try it, see what happens:
http://www.dyingtodoletterman.com/fund

How’d We Do That?

You can google and find all kinds of ways to set up simple re-directs of web pages. Since we’re on wordpress, we used the Quick Page/Post Redirect Plugin.

Couldn’t be simpler:

Create your page called “fund”
Check “Make re-direct active”
Check “Add rel=\”nofollow\”
Enter your FULL Kickstarter link (not the short link) in the box the plugin adds.
Select 302 Temporary for Type of Redirect. Done!

Page redirect

Promote It Everywhere!

Now we’ll be handing out flyers at all of our screenings that say:

Visit http://www.DyingToDoLetterman.com/fund Easy real world promotion of your Kickstarter Campaign!

Added Bonus…

It’s a redirect. You can change the link it points to at any time. So by promoting this link everywhere, when your campagin is over, you can just point the page to a new funding page. IndieGoGo, GoFundMe, PayPal, whatever. If people try the link long after your campaign is over, they can still fund you. Cool, right?

Hope your found this helpful…

Please help us by pledging to our Indie Oscar® Campaign, and sharing this link with all your friends:

http://www.DyingToDoLetterman.com/fund

Thanks!
Joke and Biagio

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